https://www.helloandrewdavis.com/oikos daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1496435634250-0HQFDQWRA1WQ0FMUSX81/Website_Image_Retina_Oikos.jpg Oikos https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1511726429904-NE4LMLNHZE85UH40X2WS/asdgre.jpg Oikos Oikos was in need of a brand refresh. And their website was the perfect opportunity to optimize their energetic ethos and lean into their protein superiority. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512095758822-MJ1QN4RKY1AABBQHO8TJ/qwewedwef.jpg Oikos Using data, we discovered the Oikos demographic was the on-the-go millennial with multiple side hustles­–which requires energy-restoring protein. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1511725971457-7DYHFWF9I2TX5UNUYEBY/wsdcsdd.jpg Oikos Experimenting with texture and a vibrant color palette, we crafted a home to fuel their powerhouse audience of movers and doers. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512421408213-V3ZVW8449EZ2CF5JRK5U/awessefaegs.jpg Oikos https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512094258234-4PLVYQJTYH5VRVAIN2HC/eredewf.jpg Oikos https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512094139587-RQ6PFGG0CM54VALOIZQK/asdvdvqwewef.jpg Oikos https://www.helloandrewdavis.com/hello daily 1.0 2025-04-03 https://www.helloandrewdavis.com/activia daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1495574090127-81H38YFIY71RGN5PPZXI/wefwefwefwef.jpg Activia https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1508631825982-SGCH4HQTAIKRBAKLBSKJ/avevwrv+352+copy.jpg Activia Activia’s patented probiotics are their claim to fame. It’s backed by science. And to make that science digestible, we served them a social campaign using data visualization. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558032729014-EBJCNTYES4DF14Y12L58/activia+new.jpg Activia A combination of food porn and dreamy data positioned Activia as the brand consumers could really savor. Who knew a spoonful of yogurt could work that hard? https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512356663887-LFT6OLY39XJ7MYM1TNKJ/cawcscd.jpg Activia https://www.helloandrewdavis.com/accofnyc daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512338450712-9KV3JI2TMNF117XQDL1P/qwevrrwase.jpg ACC of NYC The Animal Care Center of NYC needed a brand identity that would resonate with New Yorkers. So Boroughbred was born, a 360 campaign that introduces humans of NY to breeds of NY. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512338450712-9KV3JI2TMNF117XQDL1P/qwevrrwase.jpg ACC of NYC The Animal Care Center of NYC needed a brand identity that would resonate with New Yorkers. So Boroughbred was born, a 360 campaign that introduces humans of NY to breeds of NY. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558032640671-VWQRNHCNEEZP84L7NX1H/new+acc+hero.jpg ACC of NYC The Animal Care Center of NYC needed a brand identity that would resonate with New Yorkers. So Boroughbred was born, a 360 campaign that introduces humans of NY to breeds of NY. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512339005605-RXU2X2WKHRSS3QD5NGD6/awdsvsdsvsv.jpg ACC of NYC https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512337968701-RCJCRL63B3KD6QFC5GHI/asdvasdvs.jpg ACC of NYC https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512497389936-K8A4HJ152FS5PWMZUEXP/asdvsdvsdvsdv.jpg ACC of NYC The creative direction positions the brand as a thoughtful force for good with the photography and copy crafting stories about truly unique animals. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512498271229-2WLO69DATQCCA18VWLDD/cafweafasdva.jpg ACC of NYC https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512276021441-80M00J8Z7HKC0E4X4IGJ/wervrerge.jpg ACC of NYC We redesigned their website to mimic e-commerce with a streamlined UI, making the search for your new best friend seamless. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512667012271-YVBI54AKY5XKYGR05DEC/asdfasdfsdf.jpg ACC of NYC https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512329057963-HFUXRE48XD09RXRMRCIP/aweacds.jpg ACC of NYC Within the first week of launching, all of the at-risk animals were adopted, breaking the shelter’s history of adoption rate. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512667091986-3MB9UHWJ8FS5OSADSY8X/aecascdscsd.jpg ACC of NYC https://www.helloandrewdavis.com/bestbuy daily 0.75 2025-01-07 https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1494448602128-W742P26C027REOOJR686/jhvjwefhvwjefh.jpg Best Buy https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1509235252967-RC6TIU9VEU9O6MBMT1Q0/best+buy2a.jpg Best Buy Best Buy wanted a campaign that showcased the unique qualities of its products. Once we identified the insight that purchase was driven by what customers said about the products, we curated The Art Of The Review. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1509235408725-1CGB9NPJF6QFBIGT4LBR/best+buy5a.jpg Best Buy https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512494764314-WM00U23KUJ3ZKLFQPTX5/avssdvdv.jpg Best Buy https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512354381758-33BK5I2FDT17ZX6UR8EC/awesddvd.jpg Best Buy The Art Of The Review gave Best Buyers a public platform to put the custom in customer reviews. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512355655953-V8SD4XSBPTYWGGTR7XK2/asvvfassvd.jpg Best Buy https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1512354303616-TE3QBT9896C8THECZJ4F/sejvhdfjh.jpg Best Buy https://www.helloandrewdavis.com/allwell daily 0.75 2019-05-22 https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033823423-RJVRA1CYL2HYDIGL2HAN/1.jpg Allwell Allwell wanted to redefine their brand as big, bold and honest. In doing so, the main objective was to make Medicare understandable and accessible. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033823423-RJVRA1CYL2HYDIGL2HAN/1.jpg Allwell Allwell wanted to redefine their brand as big, bold and honest. In doing so, the main objective was to make Medicare understandable and accessible. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033833557-FJ5XZ2166U93SUY4X27W/2.jpg Allwell https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033837163-GUNAZFDWZICYZBWY6VTV/3.jpg Allwell https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033841616-NGE0O0LDYLEWL9SBD85Z/4.jpg Allwell Here’s the pain point: medical coverage can be complicated. So we designed a user experience that transformed dense material into digestible info. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033844593-U4G7AMKLFP70KUDX8V4Q/5.jpg Allwell To humanize the experience, it was built on three guiding principles: empathy, simplicity and transparency. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033848766-SWGXC303BN44PECL1Y25/6.jpg Allwell Every interaction was thoughtfully crafted to make the customer journey intuitive and easy to follow. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558033853224-BJJE9L9WCC7YPTHNXZ5O/7.jpg Allwell To anticipate consumer needs, we proposed the use of AI to guide prospects through the Medicare enrollment process. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1558034210958-PO5P0XYT9J2L6BZBVGHL/asdsdfdsf.jpg Allwell https://www.helloandrewdavis.com/stouffers daily 0.75 2025-01-07 https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1601845374455-864YB19JN7NRFBL7D1QF/stf_hero.jpg Stouffer's Stouffer’s wanted to energize their brand by rethinking how they set the table for their consumers. https://static1.squarespace.com/static/5910d651893fc011d4e38919/5f752cbccd2d631e09f7118d/5f752d812fbf5a33637ac2e2/1601514881217/ Stouffer's https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1601845374455-864YB19JN7NRFBL7D1QF/stf_hero.jpg Stouffer's Stouffer’s wanted to energize their brand by rethinking how they set the table for their consumers. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1601515842371-V5DP0N8IVTG3JBBHBU2U/image-asset.png Stouffer's https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1621356612549-5713ZEBTOGS9DRF3CP7M/image-asset.jpeg Stouffer's https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1715272403878-UTJ4AT053KH8BBN9R01I/image-asset.jpeg Stouffer's https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1715188303672-DX7BZUN48SCY9C5H1Q7K/image-asset.jpeg Stouffer's https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1715207202793-WOYOERDY1YZ5EGBF2RNE/image-asset.jpeg Stouffer's Where once the promise of opening a box of Stouffer’s Frozen Meals only guaranteed quality ingredients, it now also offered an experience of comfort, warmth, and belonging for the whole family. We dialed up the playfulness of the brand voice, offering Stouffer’s a chance to connect with consumers at the dinner table on a deeper level. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1601598425712-VYCG4ECHH3F53UTP1IB9/stf_print.jpg Stouffer's We also gave the brand a fresh taste, using large, bold cross-sections of their food as the hero, garnished with RTBs with a hint of humor. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1601598947505-BT8IE29DVTCBS7QSJ84D/stf_billboard.jpg Stouffer's https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1601599034070-CFJZTG9GPHB1YQJNZ039/stf_social.jpg Stouffer's The campaign opened up broader marketing strategies that encouraged playing with your food. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1715278102003-Y4YCDN8Z547MB6EOD6YS/image-asset.jpeg Stouffer's https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1715278499896-CDDALT0K2E9PHFKANKNW/image-asset.jpeg Stouffer's On Father's Day, we launched a digital video and holiday cards centered around dad jokes about food. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1601599087830-EFO1EL3YRT6DV77881ZO/stf_merch.jpg Stouffer's We also were the first Nestlé product to venture into ecommerce with the launch of the Comfy & Co. merch store. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1621358036995-NTBD8W1VLTDVN0C7HZDE/image-asset.jpeg Stouffer's Our lasagna fanny pack was promoted on The Drew Barrymore Show. We got millions of impressions thanks to her love for belt bags. https://www.helloandrewdavis.com/hellmanns daily 0.75 2024-05-08 https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1703100470082-XN0POUEHOU3FY66CQ0XL/image-asset.jpeg Hellmann's Fridge blankness is a problem we all suffer from at one time or another. And it contributes to the average American family of 4 wasting $1,600 of food every year. Hellmann’s Mayo is on a mission to end food waste, and they needed a way to open people's eyes to the problem. So, to prove there’s more in your fridge than you think, we put something inside a fridge that we knew people would hate to waste. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1703100470082-XN0POUEHOU3FY66CQ0XL/image-asset.jpeg Hellmann's Fridge blankness is a problem we all suffer from at one time or another. And it contributes to the average American family of 4 wasting $1,600 of food every year. Hellmann’s Mayo is on a mission to end food waste, and they needed a way to open people's eyes to the problem. So, to prove there’s more in your fridge than you think, we put something inside a fridge that we knew people would hate to waste. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1703101099872-MAO6CDPAHP62KHZUSL8X/image-asset.jpeg Hellmann's To shine a light on the problem and to prove that we’re all guilty of fridge blankness, we placed fridges across New York City and on social media in plain sight for everyone to see. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1703101141254-1WMNWJARHL1N1R4RXB28/h-1.jpg Hellmann's The fridges were filled with the most commonly wasted food ingredients and one special ingredient. A grand prize of $1,600, ready to be claimed by anyone who saw it. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1703101159803-FSW0V36EV0GIOWFFEKQL/h-2.jpg Hellmann's The fridges were in plain sight for one week and were seen by millions. And yet… https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1703101585713-O9CKA4FFKG1O72DS8M8I/h-3.jpg Hellmann's No one claimed the prize. Even though we proved that everyone experiences fridge blankness and that food waste is a problem we need to solve, we did not let the prize go to waste. When no one claimed the money, we donated it to a local food shelter. https://www.helloandrewdavis.com/natural-bliss daily 0.75 2024-05-08 https://static1.squarespace.com/static/5910d651893fc011d4e38919/t/663bfd285e9ec725a86d877b/1707765197475/ Natural Bliss https://static1.squarespace.com/static/5910d651893fc011d4e38919/65ca6dc1f3fda5356f821966/65ca6dcd80865060cf25d51d/1707765197475/ Natural Bliss https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1707765220336-MZFCSRGZ7A62D91F0W7I/image-asset.jpeg Natural Bliss Milk. Cream. Sugar. Vanilla. Bliss. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1707765686058-GPM3QZBH4WNVQ7P0ZATN/nb-second.jpg Natural Bliss In a category full of more and more artificiality, Natural Bliss stands for the beauty of less. A few natural ingredients (and a metaphorical one) simply crafted for a blissful taste experience. Because when it comes to coffee creamers, less ingredients is more bliss. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1707765859250-XCU2VWVSVSR8KRUHR1CB/image-asset.jpeg Natural Bliss https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1707766021395-OYKGISYSHAP16GZFXJWL/image-asset.jpeg Natural Bliss The Factory of Bliss is our fantastical window into the world of Natural Bliss and a tour of the natural ingredients in our creamers. Visually, the factory is loosely divided into two sides: one boasting the “Natural,” and the other one showcasing “Bliss.” The “Natural” side reinforces the natural ingredients in Natural Bliss using elements found in nature or relating to each ingredient. The “Bliss” side brings in the playful aspect of our world using fun colors, whimsical machinery, and blissful people. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1707769875282-FTPGCCF2DGBFTKE2NH4G/nb_print.jpg Natural Bliss A sip of coffee is delicious. A sip of coffee with an all-natural creamer is Bliss. And so everything we say, and everything we do, always ladders up to the simple story of Bliss. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1707931324914-Z80BLPXB3B7COYXF05AY/nb_social.gif Natural Bliss Less ingredients? That’s the story of Bliss. All-natural? That’s the story of Bliss. A moment to yourself with your favorite mug while you recap in your head the last episode of “The Bachelor?” That’s the story of Bliss. https://images.squarespace-cdn.com/content/v1/5910d651893fc011d4e38919/1707931524443-WPUN43Y1RZYIKJFN7TNV/nb-final+copy.jpg Natural Bliss Less ingredients. More Bliss. Natural Bliss. https://www.helloandrewdavis.com/about daily 0.75 2026-02-22